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Pfizer aces its advertising test.

• Authors : Goetzl, David

Subjects: PFIZER Inc.; PHARMACEUTICAL industry; MARKETING

• Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p51-56. 3p. 8 Color Photographs, 1 Black and White Photograph, 1 Graph.

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Industry groups brace for fresh scrutiny under Dem Congress.

• Authors : Teinowitz, Ira

Subjects: ECONOMIC impact; ADVERTISING; FAIRNESS doctrine (Broadcasting)UNITED States

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, p3-53. 2p.

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LATE NEWS.

Subjects: ADVERTISING; DIRECT-to-consumer prescription drug advertising; PROCTER & Gamble Co.NEW Zealand

• Source: Advertising Age. 9/5/2005, Vol. 76 Issue 36, p1-2. 2p.

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Intermezzo rouses drug category with $100M push.

• Authors : THOMASELLI, RICH

Subjects: PURDUE Pharma LP; DRUG advertising; DIRECT-to-consumer prescription drug advertising

• Source: Advertising Age. 4/9/2012, Vol. 83 Issue 15, Preceding p1-59. 2p.

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Privacy, DTC, media key issues as GOP takes over.

• Authors : Teinowitz, Ira

Subjects: ADVERTISING; ADVERTISERS; UNITED States politics & government, 2001-2009

• Source: Advertising Age. 11/11/2002, Vol. 73 Issue 45, p3-43. 2p. 5 Color Photographs.

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Viagra rival sets $100 mil ad showdown.

• Authors : Goetzl, David

Subjects: DIRECT-to-consumer prescription drug advertising; GLAXOSMITHKLINE; WPP PLCUNITED States

• Source: Advertising Age. 6/17/2002, Vol. 73 Issue 24, p1-42. 2p.

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BUCK STOPS HERE; DOCTORS AND THEIR RX PADS, AT THE FOREFRONT OF DTC .

• Authors : Taylor, Catharine P.

Subjects: PHYSICIANS; DIRECT-to-consumer prescription drug advertising; DRUG advertisingUNITED States

• Source: Advertising Age. 5/27/2002, Vol. 73 Issue 21, pS-2-S-8. 2p. 5 Color Photographs.

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Drug ads likely to feel pressure.

• Authors : Teinowitz, Ira

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; ADVERTISING lawsUNITED States

• Source: Advertising Age. 3/18/2002, Vol. 73 Issue 11, p4-73. 2p. 1 Black and White Photograph.

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Dose of reality.

• Authors : Goetzl, David; Klaassen, Abbey; Teinowitz, Ira

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; DIRECT marketing

• Source: Advertising Age. 7/23/2001, Vol. 72 Issue 30, p1-30. 2p. 1 Color Photograph.

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Legislators may move on DTC drug advertising.

• Authors : Goetzl, David; Teinowitz, Ira

Subjects: DIRECT-to-consumer prescription drug advertising; DRUG advertising; ADVERTISING lawsUNITED States

• Source: Advertising Age. 4/2/2001, Vol. 72 Issue 14, p3-35. 2p.

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